21st January 2025

You Gov: UK financial services – trends and insights roundup 2024

2024 was a year of change for the financial service industry – whether that was good or bad change depends on who you ask. Nevertheless, YouGov wrote about much of it. Here are just a few highlights from the year gone by.

Banks 

The role of banks was – as ever – a major focal point in 2024, and we covered them from a number of angles.

Towards the beginning of the year our data showed that, on average, three in ten UK consumers were falling into their overdrafts every month – a cumulative total of £2.7bn as of February 2024. You can find out more here.

We also looked at the rise of online phone banking, and those who choose to forgo it. In Britain, some 40% use it; but what about the rest? We reveal all in the full article. Sticking with the tech theme, we also profiled customers of app-only banks such as Monzo and Starling.

Our other articles focused on banking explored the appeal (or lack thereof) of co-branded credit cards among Britons, and delved into income, sector breakdowns, and consumer motivations for owning or not owning them.

And – because who doesn’t love a top ten? – we ranked the UK’s best consumer banks in an October report. You can find out who made the cut here.

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Investments, Investment Commentary